Riding my bike around Fulton, New York and seeing the mix of dead factories and cheerful plaques touting the city’s golden past, I’m reminded of Blaine, Missouri in Waiting for Guffman. Instead of a “Stool boom,” Fulton has the debatably less sing-able “Cloth-related supplies boom!” or “Paper, Cutlery, Plastic Packaging, Bikes, Arms, and Chocolate economic prosperity happy times!” It was a great city. The people will tell you. During the Great Depression in the 1930s, Fulton was a healthy, industrial muscle. Factories hummed along the swift, north-flowing Oswego River. American Woolen Mills, a textile firm on the west bank, supplied uniforms to the US Army in World War I and II. The New York Times reported in 2003 that Fulton raised $2,700 in 1899 to buy land to lure the three Swiss entrepreneur’s, Peter, Kohler , and Cailler, to construct the first chocolate-manufacturing facility in the U.S. there. The Swiss came, they constructed, and then merged with Nestlé in the late-20s. Fulton was big-time – it became the birthplace of Nestlé’s Quik and the home of the Crunch Bar. But in May 2003, Nestlé closed the factory, and 467 people lost their jobs.
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